39 experts in the field of social media marketing provide 45 minutes of leading edge information related to their specialty subject of Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram. I am going to learn so much from these gurus!
Four weeks in October, 3-4 days of classes each week and 3 classes each day! Good thing they are providing recordings!
My friend and her husband were over for dinner one night and she mentioned that she accidentally upgraded her new laptop to Windows 10. I was about to ask further questions but before I could her husband said it was not an accident, but a user error. We moved on to a new topic.
Upgrading to a major release of an operating system, Mac or PC, is a big step, something I would recommend only after due deliberation. Windows 10 was released in July 2015, and as of this writing, is less than one year old. The reviews have been very good, though my rule of thumb would be to let the techies run the new operating system through its paces for a year to identify the bugs and foibles of the new release.
A few days later, a client called and needed help with a looping persistent request to upgrade their Windows 7 system to Windows 10. Windows 7 was downloading the Windows 10 upgrade and then would be halted by the user, who did not want to go through the upgrade. "Why fix something that isn't broken?" We connected through Teamviewer's handy freeware and reviewed the settings pictured above. You will find this window through the Control Panel / System and Security / Windows Update. My client's system was set for the recommended update policy to "Update Automatically". I had the client select "Check for updates but let me choose" option and restart Windows (always a good idea to flush out the old and set the new with a reboot).
From the Microsoft site I pulled these dates for the lifecycle of current Windows operating systems.
Windows 7 SP1 mainstream support ended January 13, 2015. They will continue to provide limited support through January 2020.
Windows 8 SP1 mainstream support will end January 9, 2018. They will continue to provide limited support through January 2023.
Windows 10, released in July 2015, mainstream support will end October 13, 2020. Limited support provided through October 2025.
Are you ready for the upgrade to Windows 10? Qualified Windows 7.1 or Windows 8.1 devices can upgrade for free. Offer ends July 29th, 2016
If you have published a post on Facebook and realize you have misspelled something or perhaps the message is not clearly stated, you will need the EDIT POST option. The difficulty for users is in finding the option. Hover over the top right hand corner of your post and find the light gray down arrow. Click on the down arrow and the drop down menu that you see here will appear. Along with the Edit Post option you can choose to pin a post to the top of your stream, hide a post from the timeline, delete a post, as well as other options.
SEO - Search Engine Optimization
"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users." from Wikipedia
Optimization is what technology is all about. So how will a company optimize their online ranking with Google, Bing and Yahoo if they don't know where to start? Often this is left to a third party consulting company as it is a challenging endeavor even for the experienced. To fully appreciate the challenge, read further to learn about the many facets of SEO.
The Short List of SEO Optimizations for Small Businesses
It's hard to stay abreast of the many features of social media. Today I was on my Facebook business page to adjust the settings for the featured YouTube video my audience sees when they click on my YouTube video tab. I ran across PAGE VERIFICATION in the GENERAL section of the SETTINGS options. The note reads "Verified Pages show up higher in search results."
I immediately clicked on the VERIFY PAGE link and was given the option to provide my business phone number or a business document from a utility company, bank or the like. They confirmed they would not share my business phone number with other, so I provided my business phone number. Facebook called me right away and provided a four digit authorization number for me to key in. Boom! My business page is now verified and will "show up higher in search results".
These articles are written by Tami Bethune, owner of BTG Technology Solutions, a software consultant who provides web, data and media technical support for small business with 1-25 employees.