Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends. from Facebook.com
Now that you have created your Facebook business page (see Facebook Business Page for Startups) let's move on to the meat of what this can do for your small business - grow your audience. Growing your audience through any social media channel is dependent on "Engaging" content. Know your audience and give them scoops, interesting facts, personal stories, tips, and opportunities to share all of the above with their friends. When your audience likes or shares your content your audience grows organically, without lifting a finger AND they are qualified connections who see value in your content.
These articles are written by Tami Bethune, owner of BTG Technology Solutions, a software consultant who provides web, data and media technical support for small business with 1-25 employees.