A New Level of Security for your Online Audience
In September of 2016 Google announced that they would be working toward a more secure website experience for all users – corporate and consumer. To the consumer it will look like this.
Here’s a secure website. You see HTTPS in the URL browser bar.
Here are examples of the browser bar for a site that is not secure.
Earlier this year I detailed how to create a free business listing with Google and Bing, the major search engines of the internet.
There are now new options to enhance your online listings. If you have business listings with Google and Bing you will find these new options – “POSTS” and “MANAGE OFFERS” respectively. You can now create multiple product and service offerings with clickable text or buttons for the viewer to take action and “Reserve” or “Learn More”.
Mobile = Tablet and Smartphone
Here you see the desktop monitor version of a website, and the mobile version of the same website as displayed on a tablet and a smartphone.
In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.*
The mobile (tablet and smartphone) audience is critical to your business and will continue to be so – whether you’re non-profit or for profit, managing the website for your community events or theater, or selling products and services. The type of business you operate will impact the percentage of your audience that reaches you on mobile devices. Here are some examples based on my clients.
Say "NO" to Landfill. Say "YES" to Recycle.
Recycle Your Electronics
I have accumulated a tablet, cell phone, and two laptops that need to be recycled. Some of my equipment has value in the secondary market for use "as is” but most of it is only good for reclamation. The older equipment will be dismantled and the metal, plastic and glass will be stripped for use in the manufacturing of new products, reducing the need to mine raw materials.
Below are a few of the many ways you can trade-in and/or properly recycle your electronics. The companies listed below have free mail-in programs! Read on to learn about these programs at Staples, Dell and Best Buy.
Find Electronics Recycling Near You
The Consumer Technology Association (CTA) provides a great resource to quickly help you find the recycling center near you. Input your zip code to see a map with company name, address, phone, and website. Click here to reach CTA's site.
These articles are written by Tami Bethune, owner of BTG Technology Solutions, a software consultant who provides web, data and media technical support for small business with 1-25 employees.