Thank You Social Pilot
I am posting this information on my blog so I can easily refer back to this information and also provide other content creators an uncluttered place to find this information.
This information was published by Manisha Sukhyani, from Social Pilot. Social Pilot is an entry-level social media publishing application from a company out of Canada. I like the price of Social Pilot and the regular email notifications regarding day-to-day issues within my account. I also receive helpful information about the social media industry. If I have a technical issue I have had prompt email support.
Manisha's latest informational email covers the video sizing for many social media platforms. It's too much information for me to digest in one article, so I am presenting it here on my blog broken out by social media platform, one article at a time.
This information was published by Manisha Sukhyani, from Social Pilot. Social Pilot is an entry-level social media publishing application from a company out of Canada. I like the price of Social Pilot and the regular email notifications regarding day-to-day issues within my account. I also receive helpful information about the social media industry. If I have a technical issue I have had prompt email support.
Manisha's latest informational email covers the video sizing for many social media platforms. It's too much information for me to digest in one article, so I am presenting it here on my blog broken out by social media platform, one article at a time.
Facebook's Video Options Are All Different Sizes
There are numerous types of videos that can be shared on Facebook, but each has a different dimension.
Shared Video Posts
Shared videos ‘autoplay’ in your News Feed. It is one of the most common forms of videos on Facebook. These are the videos shared by your friends and brands.
Shared videos have an orientation of either landscape or portrait.
Facebook Shared Video Specifications
Facebook also prioritizes 360° videos as they appear organically in the Facebook Feeds. Click the Advanced tab, set your default point of view, and click the 360 Controls tab to record any video in this format.
Users can get an elaborate 360° view of your videos by scrolling the cursor with a touch on their device.
Facebook 360° Videos Specifications
Facebook Video Ads
Facebook video ads have the lowest CPC, with an average CPC of $0.97.
Advertisers are using videos in a big way on Facebook to market their products and brands. There are different types of Facebook ads, and marketers have to be careful about getting the right specs of each one.
Desktop Newsfeed Link Video
The Facebook Desktop News Feed Link video is similar to the shared videos as they live in the user feeds and also appear in the right column of the Facebook timeline. These ads can either be square or in landscape dimensions.
Video Specifications
Carousel Video Ads
Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook.
With carousel ads, brands can show multiple images before clicking a link. They are definitely a fun way of promotion that allows users to have more in-depth interaction with your service or product.
Video Specifications
Collection Video Ads (for mobile)
The Collections ads are ideal for marketing products that come in different colors, like clothes and retail products. This video ad is followed by 3 product images, giving viewers an immersive experience.
Video Specifications
Canvas Video Ads
This form of paid content gives users a great deal of information on swiping and scrolling on their mobile devices. These ads don’t have any character and text limit.
Video Specifications
Slideshow Video Ads
With slideshow video ads, ad makers, and businesses aim to reach their audience who have slow internet connections. Instead of a video, slideshows or photos are arranged.
Video Specifications
Shared videos ‘autoplay’ in your News Feed. It is one of the most common forms of videos on Facebook. These are the videos shared by your friends and brands.
Shared videos have an orientation of either landscape or portrait.
Facebook Shared Video Specifications
- Video Dimension: 1280 x 720 (Landscape and Square)
- Aspect ratio for landscape: 16:9
- Aspect ratio for portrait: 9:16
- File Size: 4 GB (max)
- Video Length: 4 hours (max)
- For mobiles, the aspect ratio is 2:3 for both video orientations
Facebook also prioritizes 360° videos as they appear organically in the Facebook Feeds. Click the Advanced tab, set your default point of view, and click the 360 Controls tab to record any video in this format.
Users can get an elaborate 360° view of your videos by scrolling the cursor with a touch on their device.
Facebook 360° Videos Specifications
- Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
- Video dimension for Stereoscopic videos 5120 x 5120 maximum, aspect ratio 1:1
- Maximum Length: ½ hour
- Maximum File Size: 10 GB
- Video with 360 metadata embedded
- File Type: MP4 container
Facebook Video Ads
Facebook video ads have the lowest CPC, with an average CPC of $0.97.
Advertisers are using videos in a big way on Facebook to market their products and brands. There are different types of Facebook ads, and marketers have to be careful about getting the right specs of each one.
Desktop Newsfeed Link Video
The Facebook Desktop News Feed Link video is similar to the shared videos as they live in the user feeds and also appear in the right column of the Facebook timeline. These ads can either be square or in landscape dimensions.
Video Specifications
- Video Dimension: 1280 x 720 pixels
- Format: .MOV or. MP4 file
- Landscape Aspect Ratio: 16:9
- Square Aspect Ratio: 1:1
- Duration: 4 hours (max)
- Video Size: 4 GB (max)
Carousel Video Ads
Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook.
With carousel ads, brands can show multiple images before clicking a link. They are definitely a fun way of promotion that allows users to have more in-depth interaction with your service or product.
Video Specifications
- Video Dimensions: 1080 x 1080 (Landscape and Square)
- Square Aspect Ratio: 1:1
- Max Video File Size: 4 GB
- File Type: .MP4 and.MOV.
- Video Length: 4 hours (max)
- Number of Cards: 2 to 10 (max)
Collection Video Ads (for mobile)
The Collections ads are ideal for marketing products that come in different colors, like clothes and retail products. This video ad is followed by 3 product images, giving viewers an immersive experience.
Video Specifications
- Video Dimensions: 1080 x 1080 (Landscape and Square)
- Landscape Aspect Ratio: 16:9
- Square Aspect Ratio: 1:1
- File Size: 4 GB (max)
- Video Length: 2 hours (max)
Canvas Video Ads
This form of paid content gives users a great deal of information on swiping and scrolling on their mobile devices. These ads don’t have any character and text limit.
Video Specifications
- Video Dimensions:1200 x 628 (Landscape and Square)
- Landscape Aspect Ratio: 16:9
- Square Aspect Ratio: 1:1
- File Size: 4 GB (max)
- Video Length: 2 hours (max)
Slideshow Video Ads
With slideshow video ads, ad makers, and businesses aim to reach their audience who have slow internet connections. Instead of a video, slideshows or photos are arranged.
Video Specifications
- Video Dimensions:1200 x 720 (Landscape and Square)
- Landscape Aspect Ratio: 16:9
- Square Aspect Ratio: 1:1
- Video Duration: 15 seconds (max)
The Complete SocialPilot Article
Here is the full article for video sizing as provided by SocialPilot. Give Manisha Sukhyani's article a share.
Stay tuned for more updates regarding our ever-changing social media outlets!
Stay tuned for more updates regarding our ever-changing social media outlets!
RSS Feed