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Tami's Trending Thoughts

2022 Video Sizing for Instagram

4/4/2022

 

Thank You SocialPilot

SocialPilot Logo
Thank You SocialPilot! I am posting this information on my blog so I can easily refer back to this information and also provide other content creators an uncluttered place to find this information.

This information was published by Manisha Sukhyani, from Social Pilot. Social Pilot is an entry-level social media publishing application from a company out of Canada. I like the price of Social Pilot and the regular email notifications regarding day-to-day issues within my account. I also receive helpful information about the social media industry. If I have a technical issue I have had prompt email support. 

Manisha's latest informational email covers the video sizing for many social media platforms. It's too much information for me to digest in one article, so I am presenting it here  on my blog broken out by social media platform, one article at a time.

Instagram (IG)  Video - Square, Vertical and Landscape

The latest statistics showed that about 5.2 million people viewed brand-created Instagram videos.
Advertising on Instagram is definitely worth investing in. 
Instagram Feed Videos
 
Video Specifications
  • Video Dimensions: 1080 x 1080 pixels (max)
  • Landscape Aspect Ratio: 1.9:1
  • Square Aspect Ratio: 1:1
  • Vertical Aspect Ratio: 4:5
  • File Size: 4 GB (max)
  • Video Length: 60 seconds (max)

Carousel Video Ads
Carousel posts signify the presence of multiple content elements. The small dots below the post indicate more than one image.

Video Specifications
  • Video Dimensions: 1080 x 1080 (max)
  • Aspect Ratio: 1:1
  • Video Length: 60 seconds (max)
  • File Type: .MP4 & .MOV
  • File Size: 4 GB (max)
  • Number of Cards: 2 to 10 (max)

Instagram Stories Ads
Engage your audience with compelling storytelling using the Instagram stories feature. Instagram stories contain up to 10 images, and they disappear after 24 hours from your Instagram feed. You can share the same story on your Facebook handle as well.

Video Specifications
  • Video Dimension: 1080 x 1920
  • Aspect ratio: 9:16
  • File Size: 4 MB (max)
  • Video Length: 2 minutes (max)
Video Size Cheat Sheet For InstagramSince the inception of Reels, Instagram videos have come a long way. The latest statistics showed that about 5.2 million people viewed brand-created Instagram videos.
Advertising on Instagram is definitely worth investing in. Let’s discuss the specifications of the various Instagram videos.
Instagram Feed VideosGrab your audience’s attention with captivating videos while they scroll down their Instagram feeds. These videos are an interesting and fun way to keep the audience glued to your brand. The three different formats of Instagram videos are: Square, Vertical, and Landscape.
Video Specifications
  • Video Dimensions: 1080 x 1080 pixels (max)
  • Landscape Aspect Ratio: 1.9:1
  • Square Aspect Ratio: 1:1
  • Vertical Aspect Ratio: 4:5
  • File Size: 4 GB (max)
  • Video Length: 60 seconds (max)

Carousel Video AdsCarousel posts signify the presence of multiple content elements. The small dots below the post indicate more than one image, creating a step-by-step tutorial detailing the product features and usage.
Video Specifications
  • Video Dimensions: 1080 x 1080 (max)
  • Aspect Ratio: 1:1
  • Video Length: 60 seconds (max)
  • File Type: .MP4 & .MOV
  • File Size: 4 GB (max)
  • Number of Cards: 2 to 10 (max)

Instagram Stories AdsEngage your audience with compelling storytelling using the Instagram stories feature. Instagram stories contain up to 10 images, and they disappear after 24 hours from your Instagram feed. You can share the same story on your Facebook handle as well.
Video Specifications
  • Video Dimension: 1080 x 1920
  • Aspect ratio: 9:16
  • File Size: 4 MB (max)
  • Video Length: 2 minutes (max)

Instagram IGTV VideosIGTV are popular Instagram video formats used by brands for videos of longer duration. They are also used to post live sessions and short series like interviews, DIY, tutorials, and more.
Video specifications
  • Video Dimensions: 1080 x 1920 pixels (max)
  • Horizontal Aspect Ratio: 16:9
  • Vertical Aspect Ratio: 9:16
  • File Size: 3.6 GB (max)
  • Video Length: 1 hour (max)

Instagram Reels VideosInstagram reels are the trending video content format on Instagram. This TikTok rival has an amazing organic reach and allows users to take part in the latest trends for higher engagement.
Video specifications
  • Video Dimensions: 1080 x 1920 pixels (max)
  • Full Screen Aspect Ratio: 9:16
  • Feed Aspect Ratio: 4:5
  • File Size: 4 GB (max)
  • Video Length: 30 seconds (max)

The Complete SocialPilot Article

Here is the full article for video sizing as provided by SocialPilot. Give Manisha Sukhyani's article a share.

Stay tuned for more updates regarding our ever-changing social media outlets!

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    Tami Bethune, Technology Helpdesk Novi MI
    These articles are written by Tami Bethune, owner of BTG Solutions, a consultant providing website design and social media marketing plans for small businesses with small business budgets.

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