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Tami's Trending Thoughts

2022 Video Sizing for YouTube

4/25/2022

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Thank You SocialPilot

SocialPilot logo and link
I am posting this information on my blog so I can easily refer back to this information and also provide other content creators an uncluttered place to find this information.

This information was published by Manisha Sukhyani, from Social Pilot. Social Pilot is an entry-level social media publishing application from a company out of Canada. I like the price of Social Pilot and the regular email notifications regarding day-to-day issues within my account. I also receive helpful information about the social media industry. If I have a technical issue I have had prompt email support. 

YouTube Video - Informational and Educational

More than 500 hours of videos are viewed on YouTube every day. If this is a channel where you wish to achieve greater exposure and opportunity to reach your audience, you will want to produce and publish following the correct specifications.

YouTube Video Sizing Requirements

Youtube is a great channel for marketers to promote their brands through short ads and long format infotainment and edutainment.

Standard YouTube Video
The best format which gives high-quality videos for uploading on Youtube is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.

Video specifications
  • Video Dimensions: 3840 x 2160 (max)
  • Aspect Ratio: 16:9 or 4:3
  • Video Length: 12 hours (max)
  • File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • File Size: 128 GB (max)

Note: All YouTube video ads have the same basic specifications. The only difference is the length of the specific videos.

Length of various YouTube video ads
  • Skippable video ads: Max length is 12 hours( can be skipped after 5 seconds)
  • Non-skippable video ads: Max length is 15-20 seconds( 30 seconds in some areas)
  • Mid-roll video ads: Minimum length is 30 seconds
  • Bumper video ads: Max length is 6 seconds

Display Ads
Display ads appear in the search results or in the right column when watching a YouTube video.

Video specifications
  • Video Dimensions: 300 x 250 (max)
  • Aspect Ratio: 16:9 or 4:3
  • Video Length: 12 hours (max)
  • File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • File Size: 128 GB (max)

YouTube Shorts

YouTube shorts are similar to Facebook and Instagram stories. Most brands use this format to make a more dynamic presence on YouTube. They also serve as a quick reminder to check a new video upload.

Video specifications
  • Video Dimensions: 1080 x 1920 (max)
  • Aspect Ratio: 9:16
  • Video Length: 60 seconds (max)
  • File Size: 4 MB (max)

The Complete SocialPilot Article

Here is the full article for video sizing as provided by SocialPilot. Give Manisha Sukhyani's article a share.

Stay tuned for more updates regarding our ever-changing social media outlets!
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    Tami Bethune, Technology Helpdesk Novi MI
    These articles are written by Tami Bethune, owner of BTG Solutions, a consultant providing website design and social media marketing plans for small businesses with small business budgets.

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