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Tami's Trending Thoughts

A New Level of Security for Your Online Audience

12/11/2017

 
​A New Level of Security for your Online Audience 
In September of 2016 Google announced that they would be working toward a more secure website experience for all users – corporate and consumer. To the consumer it will look like this.
Here’s a secure website. You see HTTPS in the URL browser bar.
HTTPS example of secure site

​​Here are examples of the browser bar for a site that is not secure.
Not Secure in Chrome 2017
Not Secure in Chrome Browser 2018

Website Security is Nothing New

The effort to secure the internet started more than 10 years ago when Certificate Authorities (CA) launched security badges to be placed in the footer of a website. The badge would verify the authenticity of the website and provide assurance (and in some cases financial warranty insurance) that the website was secure for users.
​
In the summer of 2014 Google called for “HTTPS everywhere”. To encourage compliance they noted that they would use the security status of a website to determine SEO ranking. Though they did not rank this website feature heavily initially, they have since increased the SEO ranking value of this feature.

How Do I Secure My Website?

Lets Encrypt Logo
Let’s Encrypt (www.letsencrypt.com) offers a free security certificate! Let’s Encrypt is an open certificate authority brought to you by the non-profit Internet Security Research Group (ISRG).

The security certificate requires that you identify your company name, city/state/country and website. Let’s Encrypt will then produce a certificate code that you assign to your website through your website dashboard. As of this post date, the certificate requires renewal every 90 days.

​Website hosting companies call this SSL, Secure Socket Layer. SSL is a standard security technology for establishing an encrypted secure data connection between a browser and the website hosting server. This ensures that all data passed between the browser and server remains private.

​All website hosting companies provide an SSL option. GoDaddy.com prices range from $75 to $375 per year.

Digicert.com certificate price ranges from $139 to $475. SSLshopper.com offers this page for the "cheapest" certificates with a warning to "make sure you do your research". 

​Questions? Call Tami at 248-345-2054


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    Tami Bethune, Technology Helpdesk Novi MI
    These articles are written by Tami Bethune, owner of BTG Solutions, a consultant providing website design and social media marketing plans for small businesses with small business budgets.

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