Jared Pomranky is the COO of Next Level Technology. Centered in Sioux Falls, South Dakota, Next Level Technology is a single source provider for websites, custom software development, mobile and web apps, SEO and general business and technology consulting. With Jared's permission I have reprinted a few of his latest posts that I pulled from LinkedIn. You can follow Jared’s thoughts on LinkedIn or peruse his blog at www.nltsf.com.
Have a Marketing Strategy
Mapping out your content marketing strategy should include creating a rough schedule. There’s a good chance you’ll end up straying as new developments force you to change and adapt your strategies, but having a basic guide in place will give you something to come back to.
Video Improves Visitor Engagement
Videos are highly effective lead magnets.
Videos are called “sticky content” because they hold the interest of the viewer longer than text and images.
Photo and Image Tags
When uploading a photo or image, make sure to use keywords in the file name and alternate text field. In this example, you would add the manufacturer and model of the tires.
Pay Per Click and Your Budget
When it comes to saving on your Pay Per Click (PPC) budget, it’s just as important to know who not to target as it is to know who to target. Eliminate reaching people who are not in your target audience by identifying negative keywords.
Website Design for Mobile
Design is a key component of a good website and as ecommerce shifts more and more to mobile phones and tablets it is going to grow more important.