The BTG Solutions Business Plan for 2018
 With over 20% of your website traffic coming from a mobile device, it's crucial to have a mobile friendly and accessible website.
When you publish your site for the first time, we automatically create a mobile optimized version for you. Visitors who arrive at your website on a phone see the mobile version of your site, while visitors arriving on a computer see the full website. BTG Technology Solutions provides small businesses with a full complement of website design services. We are pleased to announce a fresh release of designs and design features.
 Webcrawler Sitemap Sitemaps exist in two places on a website - a formatted hyper-linked page for the general public to use for quick viewing and navigation within a site, and an un-formatted page for the webcrawlers that reach out to scan the content on a website.
Mapping sounds complicated right? Not really. Our web hosting service automatically updates the sitemap for webcrawlers as you edit your website. It dynamically will add, delete, and change the information to keep it current. You should update your site twice a month (minimum) to keep the webcrawlers on your site. This will improve your search engine ranking. You can see to the left that there are date and time stamps on the links to the web pages for www.thinklaird.com. The search engines are very interested in how current your web page information is, and may skip "stale" pages. The automatic update for the sitemap is an important part of the SEO (search engine optimization) provided by our hosting service. Tap the "Webcrawler Sitemap" image to link out to see the page. What is a FAVICON? What's a Favicon? It's the tiny image in your browser tab. It is a handy feature that tells your audience in which tab they will find your company's website. In this example there is one browser tab without a favicon. Which website does it link me to? o BTG Solutions o Veterans Radio o Mailchimp o The Canton Sentinel o Twitter o Facebook o Exceptional Mortgages If you do not have a custom favicon, send me an email at info@btgsolutions.us (or comment below) with the correct answer to the above question and I will create one for your business or organization. One of my clients has provided suggestions for additional ways to use the favicon. They found it to be the perfect fit for a signature line, as a watermark on stationery and as an identifier when posting to her blog. Each time you incorporate this image in your communications, whether online or in print, you reinforce your company's brand. Share with others and leave your comments for Tami.  |
These articles are written by Tami Bethune, owner of BTG Solutions, a consultant providing website design and social media marketing plans for small businesses with small business budgets.
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