BTG Solutions

Recently I was speaking with a small marketing and referral network in Brighton, Michigan. The group is Caerusnet and you can browse the referral marketing model of this group on this website – www.caerusnet.com.

They liked my video presentation that showed the dramatic difference of website projects that I have recently completed so I thought it might be a good topic for "Trending Thoughts" and provide  a ready-to-go set of visuals.

First Touchpoint
There is a good chance that your website will be the first "touch point" between your business and a prospective customer. The design of a website must reflect your business products and services with the right flare to draw in viewers to hang around, browse, and take action (subscribe, order, request  information, submit a question).
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“I liked your website.” 
​That is music to my clients’ ears. That means it was visually appealing and kept their attention more than a nanosecond to enable them to register what your business offering is and perhaps even be drawn to click on a link to a back page or an interesting blog article featured on the “Recent Posts” listing or a gallery of photos that highlights your best work.

BTG Technology Solutions provides small businesses with a full complement of website design services. We are pleased to announce a fresh release of designs and design features.

Sitemaps exist in two places on a website - a formatted hyper-linked page for the general public to use for quick viewing and navigation within a site, and an un-formatted page for the webcrawlers that reach out to scan the content on a website.

Mapping sounds complicated right? Not really. Our web hosting service automatically updates the sitemap for webcrawlers as you edit your website. It dynamically will add, delete, and change the information to keep it current. You should update your site twice a month (minimum) to keep the webcrawlers on your site. This will improve your search engine ranking. You can see to the left that there are date and time stamps on the links to the web pages for www.thinklaird.com. The search engines are very interested in how current your web page information is, and may skip "stale" pages. The automatic update for the sitemap is an important part of the SEO (search engine optimization) provided by our hosting service.

Tap the "Webcrawler Sitemap" image to link out to see the page.