Facebook originated as a platform for friends and family to share photos and inspirational content. Since it’s earliest days, Facebook has grown in audience reach (230 million active signed in users in the US, as of January 2018, per Statista.com) and content so vast that it needed to change the way they deliver information to the users’ news feed.
This has resulted in major changes for businesses who want to have a strong presence on Facebook. Here’s the latest for Facebook Advertising on a small business budget.
How Do I Reach More Customers on Facebook?
Set a Daily Budget
Clearly Defined Terms
Set Your Maximum Spending Limit
At the bottom of this window you will specify the maximum for your budget, which will pause the ad once your spending limit has been reached.