My First Facebook Live Session
Last week I participated in my first Facebook LIVE show. The topic was Facebook Pages and Group. I was invited to join Spencer Field from Orange Cube Group for this live session.
Spencer is the founder of Orange Cube Group, orangecubegroup.com, and everyone in the area knows him for his exuberant high energy presentations about all social media and online marketing. He is a thought leader in his industry. In addition to managing Orange Cube, he co-hosts something call Sprint Session, a brainstorming coffee shop session with a diverse group of folks who are community minded.
So I learned a few things about the setup for Facebook Live. Here’s the checklist.
Spencer is the founder of Orange Cube Group, orangecubegroup.com, and everyone in the area knows him for his exuberant high energy presentations about all social media and online marketing. He is a thought leader in his industry. In addition to managing Orange Cube, he co-hosts something call Sprint Session, a brainstorming coffee shop session with a diverse group of folks who are community minded.
So I learned a few things about the setup for Facebook Live. Here’s the checklist.
Invite a Co-Host
Having a second personality for your presentation is helpful in many ways. You will increase your audience reach when the co-host posts an announcement of the session to their audience. You can share the discussion, each person presenting small segments of related information. You can ask each other questions to help clarify information for the audience. Having two personalities presenting makes it easier for the audience to stay engaged, keeping their attention that might otherwise wander.
Essential Steps Following Setup
To make the most of your LIVE session, broadcast the announcement of the intended day, time and topic of your session through email, website blog or prominent page and all social media channels.
During the session, have some prepared statements related to key points of the session and having your laptop nearby, post these key points when you are LIVE.
As viewers join the session, acknowledge their presence by saying "thanks for joining us Marcus" or "where are you from Judy?"
Throughout the session you can direct people to an online resource to take an action: buy, request more information, download a coupon, take a survey.
During the session, have some prepared statements related to key points of the session and having your laptop nearby, post these key points when you are LIVE.
As viewers join the session, acknowledge their presence by saying "thanks for joining us Marcus" or "where are you from Judy?"
Throughout the session you can direct people to an online resource to take an action: buy, request more information, download a coupon, take a survey.
After the Session
You will have some work to do after the session to have maximum impact with your audience. SHARE!
Small Business Applications for Facebook Live
Here are some creative ways to use Facebook Live for your main street business.
- Movie Reviews
- Live Entertainment at Festival Events
- Vendor Interviews leading up to Festival Events
- Staff Recognition for special projects, community service, and tenure
- Demonstrate a product
- Discuss your service and the benefits
- Upcoming classes for creatives
- Today’s menu special
Excellent Resource for Sharing Live Video from Facebook
Social Media Examiner is my top resource for social media marketing "how-to" information. Here's the link to their July 2016 blog article on sharing the Facebook LIVE video. There are several steps, so the first time might take you longer than normal. Regardless, it's good to know how to do this so when you have a really good video that you want to share with your audience, you will know that it is doable and you can come back here to find the link for the step-by-step. www.socialmediaexaminer.com/how-to-repurpose-your-facebook-live-videos/
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