REACH - Organic and Paid and Post
What is Reach? I am reaching up high to the top shelf. Her reach is better than mine and she will control the ball unless I am there first. A giraffe stretches to reach the highest branches. Children reach for the next rung on the jungle gym.
The same term is used to give a name to how we are connecting with the online audience.
For example, if one person sees your post through both organic and paid distribution, they'll be counted as 1 in organic reach, 1 in paid reach, and 1 in post reach.
The same term is used to give a name to how we are connecting with the online audience.
- Organic reach is the number of people who had an unpaid post from your Page enter their screen.
- Paid reach is the number of people who had a paid post from your Page enter their screen.
- Post reach is the number of people who had any posts from your Page enter their screen.
For example, if one person sees your post through both organic and paid distribution, they'll be counted as 1 in organic reach, 1 in paid reach, and 1 in post reach.
Facebook Updated Organic Reach
Facebook has updated organic reach so that it's measured similarly to paid reach. The new definition counts organic reach when an unpaid post enters a person's screen. Previously, organic reach was counted when a person had an unpaid post placed into their News Feed, whether it entered the screen or not.
This update doesn't change how your posts are delivered or who sees and engages with your post (through likes, comments and shares). While this update may result in lower organic reach for your Page, it also lets you more accurately compare paid and organic posts.
This update doesn't change how your posts are delivered or who sees and engages with your post (through likes, comments and shares). While this update may result in lower organic reach for your Page, it also lets you more accurately compare paid and organic posts.
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