Email marketing is NOT dead, but it is languishing and in need of revival at many small businesses including my own. My clients and I use MailChimp as our email marketing service provider. Here’s Freddie, their mascot. He’s fun to have around when deadlines are looming and the pressure is on to get your Special of the Month email polished and mailed.
With the FOREVER FREE package, MailChimp will host your 2,000 email subscribers and serve up 12,000 emails per month – that’s right FOR FREE! And they don’t ask you for a credit card! This is an unbelievable service offering for small businesses. If you need to send more than 12,000 emails per month, you will pay $25. This too is a fantastic, almost too good to be true service offering for small businesses. Constant Contact, the other popular email marketing company offers a 60 day free trial, and then will charge $45 each month to host your 2,000 email subscribers with unlimited email deliveries.
With the FOREVER FREE package, MailChimp will host your 2,000 email subscribers and serve up 12,000 emails per month – that’s right FOR FREE! And they don’t ask you for a credit card! This is an unbelievable service offering for small businesses. If you need to send more than 12,000 emails per month, you will pay $25. This too is a fantastic, almost too good to be true service offering for small businesses. Constant Contact, the other popular email marketing company offers a 60 day free trial, and then will charge $45 each month to host your 2,000 email subscribers with unlimited email deliveries.
MailChimp Campaigns, Lists and Reports
There are 3 main components of MailChimp: Campaigns, Lists and Reports.
MailChimp Campaigns
 | Campaigns are the emails that you compose and send to your subscribers. |
MailChimp Lists
 MailChimp Reports | Lists are the subscribers that you have garnered through your website, social channels and advertising. There can be multiple lists such as “Distributors” and “Retailers”. |
Reports will graph the results of each Campaign and will show you the percentage of recipients that opened your email and the percentage of recipients that clicked on your Call To Action such as “BUY NOW”.
More Information
If you are interested in learning more about email marketing, direct your questions and comments to tami@btgsolutions.us or call Tami at 248-345-2054.
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