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Tami's Trending Thoughts

Get Listed - Get Mapped - The BTG Solution

5/29/2017

 
Get Listed with Google and Bing
​Do you want to boost your online visibility for your business or organization? If you answered YES you will want to be listed in the major online directories provided by Google, Bing, Yahoo, YP, Yelp, and Manta.  You can pay any one of these providers to list your business for you.

The service will share your business profile with as many as 70 other directories. This will create a consistent online business profile across many directory websites (including the 6 sites mentioned above) which will gain more visibility with a larger audience and improve name recognition for your  business.
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Their service is offered as an annual subscription, which is billed monthly. The pricing ranges from $480 to $1,200 a year. Would you consider a more targeted approach for a smaller one time fee?


YP Comparative Chart for Directory Listing MOZ DEX GODADDY
Manta Directory Listing
Yext Directory Listing Packages

The Value of a Consistent Online Business Profile

With consistent profile information across so many referring sites, you can expect to see more traffic to your website and social media pages, providing more opportunities to market to a wider audience.
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I realized that I needed to get listed but with my small business budget I did not want to be obligated to pay a sizable monthly fee for 12 months, and then 12 more months and on and on. I also did not want to start a business relationship with a customer service group that had an 800 number (the kind that takes calls round robin and you get a different person every time you call in) or only provides continuing support through their knowledge base, FAQ pages, and email.  

The BTG Solution

BTG Solutions Get Listed Get MappedClick Here to Get Listed and Get Mapped with BTG
For my company, and my clients, I prefer to create profiles one at a time for each of the leading directories – Google, Bing, Yahoo, YP, Yelp, Manta. This assures that the information is immediately updated. Many providers use a PULL updating process, which means that the 70 directories that they are promising to update will not get your information until they request it. This could be a lapse of weeks or months.
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Additionally there is another major advantage for clients when the profile information is created one at a time for each of the directories. Some directories allow you to upload product images and create discount coupons and call to action buttons such as “Buy Now”. However, there is no standard “fill in the blank” format for these features. By creating individual profiles for each of the directories, I am able to fully utilize those extra marketing features with customized images, special offers and call to action buttons. 

The BTG Solution

My fee is a one-time charge ranging from $299 to $599 depending on your budget. This is a savings in dollars, as much as 50% less (see Yext and Manta package pricing above), and positions clients with a professional and effective marketing message that is designed specifically for them. 

Want to know more? Here's another article from BTG related to directory listings.

Get in touch with Tami by clicking on the  Are You on the Map? image or call Tami at 248-345-2054.

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    Tami Bethune, Technology Helpdesk Novi MI
    These articles are written by Tami Bethune, owner of BTG Solutions, a consultant providing website design and social media marketing plans for small businesses with small business budgets.

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