Google My Business (GMB) Statistics 2020

GMB Statistics aka Insights

For most main street business owners Google My Business is the only place you can be sure to have good online visibility. 

Here are the things you can learn from Google My Business Insights, a section found in the GMB dashboard that provides statistics.

• How many people view my business profile information?
• How do people interact with my business profile information?
• How does my business compare to the competition?

Google My Business Statistics Explained

In 2018 Google picked up the pace and began providing strong opportunities for small businesses like ours by enabling better statistical reporting as well as better marketing options. Below are samples of the Insights statistics provided for my company through the GMB Insights dashboard feature. My stats are not blockbuster, but as a B2B business with a small group of active clients and a limited advertising budget I am happy to have this resource to gauge my online reach through Google My Business.

Below are screenshots of my GMB dashboard which will give you an overview of what you can expect to see in your GMB dashboard.

Google My Business Insights - Overview Graphic

Google My Business Insights - Search Terms

Google My Business Insights - Listing on Search or Maps

Google My Business Insights - Calls, Messages, Clicks

Google My Business Insights - Calls Placed to My Business (B2B and B2C will perform differently)

Google My Business Insights - Photo Views and link to POST more photos

More GMB Features 

More GMB features will be covered next month. Stay tuned.

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