Jared Pomranky is the COO of Next Level Technology. Centered in Sioux Falls, South Dakota, Next Level Technology is a single source provider for websites, custom software development, mobile and web apps, SEO and general business and technology consulting. You can follow Jared’s thoughts on LinkedIn or peruse his blog at www.nltsf.com.
Your Reputation is as Strong as your Reviews
Online reviews play a major role in local search rankings. In fact, reviews account for around seven percent (7%) of the overall factors that determine search rankings. This number includes review counts and scores. More positive reviews enable companies to move higher up in search results.
Make Review Requests a Simple Act
Nobody wants to spend significant time on reviews, so you need to make the process easy. When you send an email or other message seeking a review, add easy click-through to a review site of your choosing. Make sure to select a format that is short and simple.
In Addition ....
Here are my thoughts on preparing the client for the prospect of providing a review and for your response after receiving their review.
"My goal is to provide 5 STAR service."
Don’t be afraid to ask for a review. In fact, let prospects know before the sale that your goal is to provide them with a 5-star level of service or product. "Your satisfaction is important to my business."
If there is a poor review, your follow-up is a critical step in rectifying the issues that were claimed to have been less than stellar.
And remember to acknowledge reviews with a “thank you”.