Is This your BEFORE and AFTER?

Website Design - Before and After

Recently I was speaking with a small marketing and referral network in Brighton, Michigan. The group is Caerusnet and you can browse the referral marketing model of this group on this website – www.caerusnet.com.

They liked my video presentation that showed the dramatic difference of website projects that I have recently completed so I thought it might be a good topic for "Trending Thoughts" and provide  a ready-to-go set of visuals.

First Touchpoint
There is a good chance that your website will be the first "touch point" between your business and a prospective customer. The design of a website must reflect your business products and services with the right flare to draw in viewers to hang around, browse, and take action (subscribe, order, request  information, submit a question).
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“I liked your website.” 
​That is music to my clients’ ears. That means it was visually appealing and kept their attention more than a nanosecond to enable them to register what your business offering is and perhaps even be drawn to click on a link to a back page or an interesting blog article featured on the “Recent Posts” listing or a gallery of photos that highlights your best work.

Client Sites - Before and After

Here is a slideshow of recent client sites that I have designed. You will see the difference easily though these are only partial views of the site. 

Problems with BEFORE Site

• Broken Site Design with missing images and hyperlinks that go nowhere or are not compatible with current mobile and desktop browsers
• Old generation site design that is not mobile friendly or search engine friendly or viewer friendly
• Content is out-of-date: address, phone, staff, services/products
• Page delivery is slow
• Copyright date more than 2 years back
• No security (SSL with https)
• No Privacy Policy
• No Analytics

Solutions with AFTER Site
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• Focused Main Menu
• Responsive Design (for all size of viewing devices)
• Improved Delivery of Content utilizing contemporary layout design with fresh imagery, color and media
• Landing Page and Call To Action featured prominently to deliver an engaging message
• Search engine friendly site structure
• Optimized delivery of content for faster page display
• Https security 
• Privacy Policy
• Analytics