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Tami's Trending Thoughts

Is This your BEFORE and AFTER?

7/25/2018

 

Website Design - Before and After

Recently I was speaking with a small marketing and referral network in Brighton, Michigan. The group is Caerusnet and you can browse the referral marketing model of this group on this website – www.caerusnet.com.

They liked my video presentation that showed the dramatic difference of website projects that I have recently completed so I thought it might be a good topic for "Trending Thoughts" and provide  a ready-to-go set of visuals.

First Touchpoint
There is a good chance that your website will be the first "touch point" between your business and a prospective customer. The design of a website must reflect your business products and services with the right flare to draw in viewers to hang around, browse, and take action (subscribe, order, request  information, submit a question).
​
“I liked your website.” 
​
That is music to my clients’ ears. That means it was visually appealing and kept their attention more than a nanosecond to enable them to register what your business offering is and perhaps even be drawn to click on a link to a back page or an interesting blog article featured on the “Recent Posts” listing or a gallery of photos that highlights your best work.

Client Sites - Before and After

Here is a slideshow of recent client sites that I have designed. You will see the difference easily though these are only partial views of the site. 
Problems with BEFORE Site

  • Broken Site Design with missing images and hyperlinks that go nowhere or are not compatible with current mobile and desktop browsers
  • Old generation site design that is not mobile friendly or search engine friendly or viewer friendly
  • Content is out-of-date: address, phone, staff, services/products
  • Page delivery is slow
  • Copyright date more than 2 years back
  • No security (SSL with https)
  • No Privacy Policy
  • No Analytics
Solutions with AFTER Site
​
  • Focused Main Menu
  • Responsive Design (for all size of viewing devices)
  • Improved Delivery of Content utilizing contemporary layout design with fresh imagery, color and media
  • Landing Page and Call To Action featured prominently to deliver an engaging message
  • Search engine friendly site structure
  • Optimized delivery of content for faster page display
  • Https security 
  • Privacy Policy
  • Analytics

Comments are closed.
    Tami Bethune, Technology Helpdesk Novi MI
    These articles are written by Tami Bethune, owner of BTG Solutions, a consultant providing website design and social media marketing plans for small businesses with small business budgets.

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