Although search engines also use the contents of a page as a way to determine how to index it, the creator of a web page must include meta tags with appropriate keywords and description. Well chosen meta tags will enable the page to rank higher in search results.
A meta tag is found in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. There are 2 flavors - description and keywords.
A meta tag is found in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. There are 2 flavors - description and keywords.