BTG Technology Solutions How-to Whats-up Why Vlog and Blog

Update Google My Business Profile

10/1/2018

Significant Changes to GMB in 2018

#1 advice for main street businesses: UPDATE GOOGLE MY BUSINESS

Google My Business is the main street business owner's avenue to being found online!

Visit your dashboard at google.com/business to manage your listing, view insights, create an ad and respond to reviews.

Keep It Fresh - Post an Offer

Pictured here is an example of an offer created through the Google My Business dashboard. Postings should feature Call to Action opportunities for your customers to engage with the offer. The Call to Action would link to your website where they can BUY NOW or LEARN MORE or SIGN UP.

Note: Posts expire after 7 days.

UPDATE Your BING Profile Images

9/26/2018

Photo Guidelines for Bing Maps

A picture is worth a thousand words. Here are some tips for choosing photos to add for your business profile on Bing. You can add up to 10 photos.

Add two photos of your business as seen from outside. This will help customers recognize your business as they drive by.
Add photos of your business interior, for example, your seating arrangement. This can help customers know what to expect when they enter your business.
Add photos of specific services. For example, if you are a restaurant, add photos of your popular cuisine or menu items. (Restaurants can also add menu URLs separately.) A health club could add photos of their equipment.
Add photos of awards or events. However, skip private pictures or photos with illegible text.

To ensure photos are displayed correctly on Bing, we require that all photos must be at least 480x360 pixels. Larger images, up to 10MB, are allowed provided they meet the same width : height ratio.

Get Mapped

Main street businesses who want to be listed in the Google and Bing business directories come to BTG Solutions for assistance.

This is a low cost service with a huge long-term impact on audience reach!

GET MAPPED

LinkedIn Starter Guide: Part 3 of 3

8/15/2018

Using LinkedIn to find Opportunities

LinkedIn Starter Guide: Part 2 of 3

8/8/2018

Practical Tips for LinkedIn Users: Part 2 or 3

Connect with John

John Espirian is an expert in his field and a professional. He graciously gave me permission to republish his LinkedIn Starter Guide. Here is his site where you can read this for yourself, and find other great content. You can also follow John on LinkedIn to get the scoop on a regular basis. https://espirian.co.uk/linkedin-starter-guide/

LinkedIn Starter Guide: Part 1 of 3

8/1/2018

The Timing is Perfect!

I have a new prospect and a current client that is asking for my guidance on their Linked In profile, and along comes this 3 part guide from John Espirian, an expert in online business marketing. I will share one part each week.