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Tami's Trending Thoughts

Reviews Made Simple

1/17/2019

 

Need More Reviews? Drop everything and Read This!

I have dropped everything to share this discovery with you, my main street local business followers and techie affiliates.

Over the last 2 years I have been looking for more ways to gently remind clients and others interested in my blog and online content that I need reviews. I have talked with several app developers that have the answer but it involved a subscription fee, often with a minimum of 12 months commitment, and a learning curve that begins with the setup of yet another dashboard to manage the app. 

Today I was reviewing a client's Google My Business listing and at the bottom of the page there was a link to a Google developer page. That page led me to discover this method of sharing a review link. 
Google Rate and Review

Google Reviews

When someone clicks on my "Leave a Review" link they see this RATE AND REVIEW window.
Google Rate and Review
When someone clicks on the link they will see this RATE AND REVIEW window. Here they are able to:
  1. Easily rate my business with a 5 star rating scale
  2. Detail the specifics of the reason for the rating
  3. Leave a photo to support the rating​
Reviews on Google provide valuable information about your business to the viewing audience. Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google. 

Online reviews make a difference, specifically Google My Business reviews. 84% of people trust online reviews as much as a recommendation from a friend or family member.

Reviews provide your audience with reliable third-party information. Research shows that 5 reviews is the magic number of Google My Business reviews. Your business may already have 5 reviews but as time passes it is important to keep them rolling in. My audience isn't persuaded to engage with BTG Solutions because of 5 reviews that were posted 3 years ago. They want to see REVIEWS and RATINGS from the last 12 months.

How to Implement

Google provides this PLACE ID page to find your PLACE ID. This is the key ingredient for success with the FREE method of directing valuable viewers to your REVIEW portal​. Enter your business name, city and state. Select your business from the drop down list.
Picture
Copy the Place ID from the screen and insert it into the URL string as show below. My Place ID looked something like this.     ChIJp-Ln-NOuJIgQrm2dhQYcMqc

https://search.google.com/local/writereview?placeid=YOUR-ID-GOES-HERE

Where Do You Share This Link?
  1. Copy your URL string and place it in your email signature (sample above).
  2. Include a link on the CONTACT US page of your website. Why on the Contact Us page? The CONTACT US page is a popular page on my site as well as on all of my client websites.
  3. ​You should also co-locate a customized "Leave a Review" button next to your social media buttons in the footer and elsewhere on landing pages of your website. 

Need some help with this?

Google Rate and Review


​Contact Tami at BTG Solutions.

248-345-2054

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    Tami Bethune, Technology Helpdesk Novi MI
    These articles are written by Tami Bethune, owner of BTG Solutions, a consultant providing website design and social media marketing plans for small businesses with small business budgets.

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