Social Media is demanding if done purposefully with quality content. Guy Kawasaki, author of several social media books including "What the +", recently shared several key points with a Hubspot webinar audience.
If I had to choose the top 3 key points it would be as follows:
1. Content is the trump card. Original content with flair and imagery is ideal. However it is fair to curate good content from your favorite online sources and to re-tweet (please remember to give a nod to the author/source).
Guy also provided a tip for those who feel they may be missing a geographical segment of their audience due to time zone changes. On Twitter, he re-posts the same information to catch those folks who are were not awake and online when the prior post went live. His experience tells him that most people do not go back in their postings; they look at what is near the top and then they move forward.
With constant sales pitches and "Hey look at me" sensationalism, you will turn off your audience and they will decide you don't belong in their sandbox. Bye Bye
3. If you are an up-start company you should be on Google+ before you have a website!
If you find the above calendar template of value you can click on the image and link out to pull down the PDF of this document. Thanks goes out to Robin Rath for sharing this with the public. I have modified it to include more social strategies, posting tempo and open space for you to pencil in your topics, special offers, cover photo mods, statistics, and brief notes regarding monthly goals or required follow-up.