The BTG Business Plan for 2018

The BTG Solutions Business Plan for 2018

Business planning is pretty important, whether you are an upstart entrepreneur or a tenured business owner.

Here is my 2018 business plan. (Note to self: Check back here during the year to see how the plan is playing out.)

Blog Good Content for Small Businesses

I will continue to produce business oriented articles for The Canton Independent Sentinel in Canton, PA which enables me to reach the main street businesses that can most benefit from timely short articles related to marketing, data security, valuable budget-friendly resources, and new ways to think about doing business. These articles become useful to my wider audience that finds my website blog through third party links and search engines.

Refresh Website 

I will revise my website content to present a more focused message of benefits to potential clients. I have already changed my menu options to feature VIDEO. Now I need to refresh the content and provide more information related to video marketing.

Social Media and Continuing Education

I will create more video media: “How To” videos and  2-3 new videos to present benefits to potential clients.  I am going to participate virtually in a conference in San Diego in February, Social Media Marketing World. This will be a dedication of 3 days to listening to the experts and picking up the tips and tricks of the latest features found on LinkedIn, Facebook, Instagram, Twitter, and YouTube.

"Spend Money to Make Money"

I recently purchased new equipment that will speed up website / email / video editing processes and be kinder to my eyes. The Dell 2417H 24” monitor and wireless keyboard and mouse, and the new small format Logitech speakers are in place and ready to roll for the new year.

Fresh Ideas for 2018

Here is a sampling of discussions I have had with clients regarding their “fresh ideas” and  plans for 2018.

1. A video and banner to celebrate their 25th anniversary.
2. A marketing video to feature the key strategies of their business model.
3. “How to be ready for the interview” video series.
4. Redesign website for more visual appeal (better photography, video to clarify unique differences) and incorporate the encryption for additional viewer confidence.
5. Build email list in Mailchimp to promote sponsorship opportunities on a monthly basis.

What are Your Ideas for the New Year?

I’d like to hear what your plans are for 2018. Call me at 248-345-2054 or submit a form through my CONNECT page. We can discuss your ideas and in 15-20 minutes have a list of pros/cons dos/don’ts.